Marketing Research and Data Resources 鈥� Kilts Center

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Research and Data

A partner in pathbreaking research.

As far back as the 1960s and ’70s, Chicago Booth’s marketing faculty pioneered a quantitative approach to marketing research, using consumer data from newspapers and retail data from stores to gain insights into optimal product marketing.

Today, these scholars are continuing to make important contributions to their field and having tremendous impact on the business world.

Building on this legacy, the Kilts Center is home to a rich archive of data available to academic researchers at Chicago Booth and beyond. Made possible through relationships with Booth alumni and corporate partners, these unique resources help academics around the world generate multi-disciplinary insights.

The datasets at the Kilts Center have been used in hundreds of working papers and business-friendly articles.

Subscription Datasets

The Kilts Center offers eligible faculty, PhD students, and postdoctoral researchers from academic institutions paid subscriptions to data from the following providers.

NielsenIQ

From NielsenIQ, these longitudinal data include consumer panel, retail scanner, and select surveys.

Nielsen Ad Intel

Nielsen鈥檚 Ad Intel covers individual advertising occurrences across the US for a variety of media types since 2010.

Limited-Access Datasets

The following resources are only available to University of Chicago faculty, PhD students, and postdoctoral researchers.

TransUnion

TransUnion offers anonymized historical, longitudinal consumer credit data that begin in July 2000.

Numerator

Data from Numerator include receipt-captured information from an omni-channel consumer panel, covering online and in-store purchases of fast-moving consumer goods, electronics, cannabis, and more.

GasBuddy

Real-time and historical fuel price information plus location, brand, amenities for gas stations in the United States and Canada.

Syndigo

Using images and labels from fast-moving, consumer goods, these data include various product attributes and can be paired with NielsenIQ’s consumer panel and retail scanner data.

Other Datasets

The Kilts Center provides these datasets at no cost to academic researchers.

Dominick's

From the former Chicago-based supermarket chain, Dominick’s Finer Foods, this dataset contains nine years of store-level data on the sales of more than 3,500 UPCs. From 1989 to 1994.

ERIM

The ERIM dataset is data collected by the now-defunct ERIM division of A.C. Nielsen on panels of households in two mid-sized Midwestern cities.

bayesm

bayesm is a software package for Bayesian analysis of many models of interest to marketers. bayesm includes scanner panel data, key account-level data, store-level data, and various types of survey data.

Data in Action

Big Data, Big Impact

The datasets housed at the Kilts Center provide an invaluable foundation for groundbreaking insights in marketing, economics, public policy, and more.

3,000+

Scholars who have used our datasets.

820+

Working papers those scholars have produced that feature data from our archive.

210+

Universities those scholars represent.

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