天美传媒

In today's turbulent business world, leaders find themselves in a complex competitive environment where corporate strategy is more critical than ever before. Those who are able to think strategically and predict the impact of industry evolution are able to make competitive shifts and maintain profitability. 

In this program, executives will learn techniques to understand the competitive structure of an industry and a company's competitive advantage. Participants will analyze various strategic decisions, including positioning, pricing, new venture, technology, and diversification. In addition, the program will look at how organizational structure impacts effective strategy development and implementation.

Participants will apply the program material to define long-term strategic objectives and initiatives and will translate these objectives into an execution road-map.

By attending this program, you will:

• Better understand the economics of value creation and competitive advantage in your industry.
• Appreciate the importance of taking a customer-centric view of your business to drive innovation and growth.
• Assess and refine your company鈥檚 strategy and business model.
• Learn how AI tools can help or impact corporate strategy.
• Create coherence between corporate level strategy and lines of business strategy.

This program is for senior-level executives and general managers who are responsible for the formulation and implementation of corporate strategy in a multi-national firm. Titles include: president, CEO, CFO, vice president, director, partner, and senior manager.

Industry Analysis and Positioning

• Economic framework for analyzing the structure of your industry
• How the competitive position determines a firm's performance

Competitive Advantage, Sustainability, and Entry

• How capabilities and assets determine competitive advantage
• Effects of competition on competitive advantage and entry decisions

Corporate Strategy

• Resource allocation and coordination between business units
• Optimal scope in terms of diversification and vertical integration
• Effective organization and management of multiunit companies 

Strategic Planning

• Defining long-term and strategic objectives and initiatives
• Translating strategic objectives into an execution plan
• Strategy Implementation
• Competitive strategy, organizational structure, and resources that enable implementation
• Organizational mechanisms required for effective implementation

New Venture Strategy

• Analysis of new business opportunities
• Analyze future competition for products which do not exist

Artificial Intelligence and Technology in Strategy

• How to utilize AI tools such as large language models in corporate strategy
• The impact technology shifts have on strategy across industries

Strategic Thinking and Decision-Making

• How to develop and analyze unique, creative strategies
• Utilizing decision models and avoiding decision traps 

Excellent program. Reinforced my knowledge of strategy. More importantly, it stretched my thinking with new concepts that provide a much more nuanced approach to strategy formulation. Truly an excellent program and will put what I learned to use immediately.

—David Rovin, Director Commercial Lines Product Management, American Family Insurance

[Executive Program in Corporate Strategy] has provided me with actionable strategic tools. Too often academia provides retrospective frameworks that are difficult to apply or are easily misused. UofC has provided prospective frameworks, how to apply them and addressed use/misuse.

—Robert Morris, Vice President and General Manager, General Binding Corp.

The administration personnel was very attentive and kind: many thanks! Asking the right questions is far from being an easy task when you're either building your strategy or even trying to understand others. At UChicago, the instructors instill you in a way you learn how to choose the right questions to ask. This very well-coordinated and exciting learning process instructors put you through is really shaking and teaches you to see what really makes a difference to your business.

—Guilherme Leoni, Engineer, Petroleo Brasileiro S.A 

As an entrepreneur, these classes provided me with outstanding tools to manage and grow my business in both a creative and systematic fashion. Outstanding material and speakers.

—Doug Zell, CEO, Intelligentsia Coffee & Tea, Inc.

I give the program an A+! A recipe for success—outstanding instructors, stimulating interaction with talented classmates, great program content, and a beautiful facility. Result: useful concepts I can take home and implement.

—Randy Kesterson, Senior VP of Operations, Curtiss-Wright Flight Systems, Inc.

It was fantastic to dissect and analyze cases with other professionals from various industries and countries. It is insightful to see/hear the issues other industries are focused on and how they are preparing their organizations for these challenges. The peer-to-peer learning was rich.

—Ronny Bryant, Strategic Leadership Consultant, State Farm