Berkeley J. Dietvorst
Associate Professor of Marketing
Late Deliveries Annoy Customers . . . but Don鈥檛 Have To
Consumers prefer a time frame to an exact ETA—as long as it isn’t too big a range.
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Biography
My research focuses on consumer and managerial decision making. Specifically, I aim to understand how people use information to make judgments and decisions, particularly in risky or uncertain domains. My main stream of research in this area investigates consumers鈥� and managers鈥� use of algorithms to make predictions. In my other research, I investigate other cases of judgment and decision making under risk or uncertainty, including: consumers鈥� attitudes towards corporate experiments, researchers鈥� use of replication to assess generalizability, consumers鈥� risk preferences, consumers鈥� prediction strategies, choice architecture, people鈥檚 ability to disregard information that has been discredited, and the consequences of performance expectations for persistence.
2024 - 2025 Course Schedule
| Number | Course Title | Quarter |
|---|---|---|
| Marketing Strategy | 2025 (Spring) |
Get Insights from Berkeley J. Dietvorst in Chicago Booth Review
Do We Trust A.I. to Make the Right Decisions?
The Chicago Booth Review Podcast explores questions about the role of A.I. in society.
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Why We Don鈥檛 Want Algorithms to Make Moral Choices
The moral relevance of a decision affects people鈥檚 preference for who makes it.
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